T-Shirt and Ink

T-Shirt and Ink

     According to Research, it has been proven that 90 out of 100 population have this soft spot for T-shirts, while some are so obsessed with the apparel due to personal reasons, especially the ones with prints/graphics. T-shirts have been in vogue for years and can be dated back to the 19th century, the first manufactured t-shirt was invented between the Spanish-American War in 1898, and 1913 when the U.S. Navy began supplying them as standard undershirts. Have you ever taken a pause and wondered why T-shirts came to be such an exemplary staple in American fashion and culture? it was originally designed as an undergarment, but it has been remodeled into the most ever-present item in clothing, and the most powerful. The "T-shirt" became an actual term and was finally inducted in 1920 into the dictionary, and it became evident when F. Scott Fitzgerald (the first person to use the word) published the word in his novel "This Side of Paradise". And that's how the apparel became a big deal gradually and was being used by others (Marlon Brando and James Dean and the likes). The birth of the T-shirt with print rolled around in the 1950s  when several companies in Miami, Florida started experimenting with garment decoration, Thomas E. Dewey, a Republican presidential candidate, created what was perhaps the first-ever slogan t-shirt with his “Do it with Dewey” campaign, 

     In the 1950s, one of the aforementioned printing companies, known then by the name Tropix Togs, held the original license to print Walt Disney characters. Around this time people began to realize the profit that was to be made in graphic t-shirts, and in the 1960s, innovations to the print field, including the birth of screen printing, would help turn the t-shirt industry into what it is today, this and many more occasion at first did not sum up or seem to give any traces that t-shirt printing will later become a multi-billion dollar industry.

     

     Not only are T-shirts a useful representation of one's own beliefs and identity, but they are also representative of the overall social changes occurring in each era. T-shirts have also been used as a visual communicator in general, to communicate ideas related to ideology, politics, race, gender, and leisure. They also play the role of advertisement and endorsement for a product, company, or organization. Several stores had T-shirts with their store logos printed on them in large and bold typing to help promote their business. T-shirts can even serve as advertisements for industries like the tourism industry. There is an exclusive flex attached to T-shirts in the fashion industry. It is important to know that, fashionable clothes aren't just about quality (although that's part of it). They're also about social status- which is all about exclusivity, brands keep prices high to prevent the majority of people from purchasing their labels, which, in turn, drives up desirability even more. So what's with the soft spot for graphic t-shirts, and why are some people obsessed with it? Why is this happening? The truth is the obsession is real because some people buy certain t-shirts just to fit into the latest trend, and some are obsessed with t-shirts because of the story they portray to them( individual experience), and some it is based on plain love in Pop Culture.

     Some years back, most graphic tees were only in the men's section, but luckily, times have changed, and there is increasing availability of well-fitting, and stylish graphic tees for women as well, and you can always find these tees for decent and pocket-friendly prices on the shopping website GoForOffice.com, it makes more sense to be fashionable, represent your personality, and show off what you like (that is the real explanation of obsession). The purpose of t-shirt printing/graphic t-shirts is Branding. Putting a logo and other information about the brand on custom t-shirts helps companies in creating brand awareness and draw attention. They communicate the brand message in a more casual and friendly way, this is one of the creative ways to appropriately convey information and messages without offending anyone. You can always view your t-shirt as a fashion statement when a healthy dose of quality control goes into check. "You are Fashion, and Fashion is You".

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